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Applications

Every piece below uses the same few moves: wordmark or monogram, one of the four color tiers, a mosaic crop or frame, Marr Sans headlines, Inter for reading. Notice how little each one needs.

Print and stationery

Business cards with a mosaic back and a cream front
Business cardsLimestone front, wordmark and details in Inter. Mosaic back, tagline in Marr Sans on a Fiesta Pink and Twilight crop.Logo · Tier 2 · Marr headline
One-pager with a mosaic frame
One-pagerTier 4 frame around a Limestone page. Mosaic in the corners, content in the middle.Tier 4 · Inter body
One-pager on an orange ground
One-pager, in contextThe same document on a color ground.Photography principle 04
Two-page comparison of giving options
Two-pagerGiving options compared. Tables in Inter, heads in Marr, one mosaic corner for warmth.Typography scale · Tier 4
Fee schedule document
Fee scheduleThe quietest piece in the system. Twilight on Limestone, one mosaic corner, nothing else.Steady · Coverage: a glimpse
Donor impact report with a chart
Donor reportCharts in the core five on Limestone, Twilight labels.Color roles · Data
Email newsletter spreads
NewsletterArea News. Tier 1 headers, Inter body, photos framed by mosaic corners.Tier 1 · Photography

Digital and presentations

Website homepage on a laptop
WebsiteHero photo, tier 2 panels for the audience paths, monogram in the nav.Photography · Tier 2
Website inner pages
Website, inner pagesLimestone pages, Twilight type, one accent per screen.Color: one accent
Presentation title slide on a stage screen
Presentation, on stageA mosaic outline on Limestone. The title in Marr Sans, nothing else.Marr hero · Coverage: a glimpse
Presentation slide layouts
Presentation, slide layoutsDividers in the four tiers, content slides Twilight on Limestone.Tiers 1 to 4
Social avatars and an Instagram profile
Social avatarThe monogram on a two-color mosaic crop, as it appears in the feed.Monogram · Social

Environments and events

Office signage including a neon monogram
Office signageWordmark at reception, a neon monogram, a mosaic wall in the lounge.Monogram · Tier 3
Gala table setting
GalaTwilight linen, Limestone place cards, mosaic programs at every seat. The palette in a room.Photography principle 04

Swag

Tote bag with mosaic monogram
Tote, monogramThe mosaic monogram alone on natural canvas.Monogram · Tier 3
Tote bag with mosaic and headline
Tote, headlineTier 3 mosaic with "Together for brighter futures" in Marr Sans.Tier 3 · Marr headline
Tote bag with the wordmark
Tote, wordmarkThe wordmark on Limestone canvas, mosaic on the gusset.Logo · Coverage: a band
Enamel pins with the monogram on mosaic circles
Enamel pinsThe avatars as objects. Each pin a different two-color crop.Monogram · Tier 2
Cap and beanie with the mosaic monogram
ApparelTwilight cap, Limestone beanie, mosaic monogram. Small, colorful, unmistakable.Monogram · Minimum size