The brand across print, digital, environments, and swag

Every application below uses the same handful of moves: the wordmark or monogram, one of the four color tiers, a mosaic crop or frame, Marr Sans headlines, and Inter for reading. Look for how little each piece needs.

Business cardsCream front with the wordmark and contact details in Inter. Mosaic back with the tagline in Marr Sans over a pink and navy crop.Logo · Tier 2 · Marr headline

One-pagerTier 4 frame around a cream page. The mosaic holds the corners; the content holds the middle.Tier 4 · Inter body

One-pager, in contextThe same document photographed on a color ground.Photography principle 04

Two-pagerComparing giving options. Tables and columns in Inter, section heads in Marr, a mosaic corner for warmth.Typography scale · Tier 4

Fee scheduleThe quietest piece in the system. Navy on cream, one mosaic corner, and nothing else.Steady · Coverage: a glimpse

Donor reportCharts use the core five as series colors, on cream, with navy labels.Color roles · Data

NewsletterArea News. Tier 1 headers, Inter body, photos framed by mosaic corners.Tier 1 · Photography

WebsiteHero photograph, tier 2 panels for the audience paths, monogram in the nav.Photography · Tier 2

Website, inner pagesCream pages, navy type, one accent per screen.Color: one accent

Presentation, on stageA mosaic outline on cream. The title in Marr Sans, nothing competing with it.Marr hero · Coverage: a glimpse

Presentation, slide layoutsSection dividers in the four tiers, content slides in cream with navy type.Tiers 1 to 4

Social avatarThe monogram on a two-color mosaic crop, with the profile as it appears in the feed.Monogram · Social

Office signageReception wordmark, a neon monogram, and a mosaic wall in the lounge.Monogram · Tier 3

GalaNavy linen, cream place cards, mosaic programs at every seat. The palette in a room.Photography principle 04

Out of homeMosaic-shaped posters and sidewalk graphics along the River Walk.Mosaic shape · A named place

Campaign portraitThe brand as an object: mosaic earrings, plain wall, daylight.Photography principles 03 and 04

Tote, monogramThe mosaic monogram alone on natural canvas.Monogram · Tier 3

Tote, headlineTier 3 mosaic with "Together for brighter futures" in Marr Sans.Tier 3 · Marr headline

Tote, wordmarkThe wordmark on cream canvas, mosaic on the gusset.Logo · Coverage: a band

Enamel pinsThe avatar system as objects. Each pin is a different two-color crop.Monogram · Tier 2

ApparelNavy cap and cream beanie with the mosaic monogram. Small, colorful, and unmistakable.Monogram · Minimum size