The wordmark, its short forms, and the monogram

The logo is a wordmark. "San Antonio" sits above "Area Foundation" in magenta and navy: the place first, the institution beneath it, steady.

There is no separate symbol. The "A" of "Area" carries a small flourish in its crossbar, and that letter doubles as the monogram when a compact mark is needed. Every other form in the family is a shortening of the full name, following the naming ladder.

Use the full wordmark wherever the organization is introduced. Reach for a shorter form only when space is genuinely constrained or the audience already knows who is speaking.

One wordmark, four shortened lockups, and the monogram. Each comes in navy and magenta for light grounds, cream and magenta for navy, all-cream for color, and black or white for one-color reproduction.

Wordmarkprimary

SA Area Foundationone line

SA Area Foundationtwo lines

Area Foundationone line

Area Foundationtwo lines

Monogramcompact mark

When to use which

Navy + magentaon cream, ivory, white, and light tints

Cream + magentaon navy and the 900 shades

All creamon the five core colors

Blackone-color print, fax, engraving

Whiteone-color on black or photography

On tintsnavy + magenta holds on the 100 and 200 steps

The magenta in "San Antonio" is #F023A5 and the navy is #0E3049 in every file. Never substitute another pairing.

Keep a margin of at least one "A" on every side: the height of the capital A in "Area." Nothing else, no type, no photo edge, no other logo, enters that zone.

A

A

A

A

The same rule scales with the mark: for the monogram, one "A" is the monogram's own height. More space is always fine.

Below these sizes the small "San Antonio" line loses legibility. When space is tighter, step down the family rather than shrinking the wordmark.

Mark	Screen	Print	At minimum
Wordmark	140 px wide	1.25 in / 32 mm
SA Area Foundation, one line	120 px wide	1 in / 25 mm
Area Foundation, one line	100 px wide	0.85 in / 22 mm
Two-line forms	72 px wide	0.6 in / 15 mm
Monogram	24 px tall	0.25 in / 6 mm

Don't stretchScale proportionally, always.

Don't rotateThe wordmark sits level.

Don't recolorOnly the four approved sets.

Don't lose contrastCream and magenta belong on navy, not on pink.

Don't add effectsNo shadows, glows, gradients, or bevels.

Don't outlineNo strokes or keylines around the letters.

Don't fight the backgroundUse a solid color or a quiet area of a photo.

Don't crowd itRespect the clear space, especially at edges.

Also out: retyping the name in another font, rearranging "San Antonio" and "Area Foundation," and pairing the wordmark with any earlier mark.

All 30 variants are on the Downloads page as SVG. Names follow one pattern: SAAF-Logo-{lockup}-{color}.svg, where lockup is wordmark, sa-1line, sa-2line, af-1line, af-2line, or monogram, and color is navy-magenta, cream-magenta, cream, black, or white. The monogram also comes in magenta and navy.