Social is where the brand shows up most and moves fastest. Every post gets one of four looks, so the feed reads as one voice even when six people are posting.
The A sits in the middle of a circle, every time. Only the pattern behind it changes. Pick two to five colors, one shape each, shuffle until a crop feels right, drag any shape to move it, and download.
Colors
The small circle shows the avatar at 40px, the size most people will see. The A switches between Limestone and Twilight on its own, whichever reads better on the colors behind it.
Campaign avatar
A fuller mosaic behind the A, for a launch or a big moment. As in the maker, the A takes Limestone or Twilight, whichever reads better on the colors behind it.
Anatomy of a post
Card 9 from the Canva set · tier 2 · headline in Marr Sans
Caption
Our 2026–2027 grant cycle is open. This first phase funds Youth Success and Cultural Vibrancy across all eight counties. Link in bio to apply.
Alt text
Headline "2026–2027 Grant Application" over a Mist and San Pedro Springs mosaic. A student holding a notebook smiles beside an Apply Now label. Area Foundation wordmark at the bottom.
Rules in play
One tier. One headline. First person plural. A next step. Alt text on every image. Three hashtags at most, and only ones people follow.
Thirty-two Canva cards cover all four tiers, at 1080 × 1350 for Instagram and LinkedIn. The brand kit holds every color, logo, avatar, and background. How to use them is below the cards.
The tiers with content: the 32 Canva cards. Trainings, scholarships, grant cycles, spotlights, and quotes.
Dos and don'ts
Pick a tier before designing. Mostly words, tier 1 or 4. A moment, tier 3.
Headlines in Marr, sentence case, five to eight words. Everything else in Inter.
Photos follow the photography rules. Real people, daylight, no filters. Tier 4 frames them.
Sign every tile with the monogram or a short wordmark, small, in a corner.
Don't mix tiers on one tile. A solid with a mosaic corner is neither.
Don't put body copy on the mosaic. That's what the caption is for.
Don't stretch the wordmark to fit a story. Use the two-line forms or the monogram.
Don't invent colors for a holiday. The palette has 34 values. One of them fits.
Using the Canva templates
What's in the brand kit
ColorsAll 34, in six palettes, with their brand names.
FontsMarr Sans Condensed, Trust 3A, and Inter, set as Canva's text styles.
LogosAll 28 lockups as vector files.
Social avatarsFive ready-made avatars: four everyday color crops and the campaign avatar. Make more with the avatar maker above.
Solid backgroundsOne for each palette color.
Pattern backgrounds24 mosaic backgrounds from the cards.
GraphicsHeart strokes, county outlines, and two brushstrokes.
Every file name starts with AreaFdn- and uses the palette's color names, like AreaFdn-Logo-Monogram-Fiesta-Pink. Search the kit by color name to find a match.
How to use it
Open the brand template and click Use template. Canva makes a fresh copy, and the originals stay clean.
Swap photos by dragging one from Uploads onto any image.
Edit the text in place. Headlines stay short. Bold two to four key words in longer copy.
Keep the logo as supplied. In a bottom corner, it sits as far from the bottom edge as from the side.
Need a new look? Start from a solid or pattern background in the kit, not a new color.
The kit and cards use the licensed Marr Sans Condensed and Trust 3A, uploaded to the Area Foundation's Canva brand kit.
Card 9 from the Canva set · tier 2 · headline in Marr Sans