Typography
The faces
Marr Sans Condensed
Headlines, section titles, big numbers, caps labels. Condensed and confident, it fits a bold claim on one line. Semibold is the working weight. Bold is for the largest sizes and one-word statements.
- Weights
- Semibold, Bold
- Case
- Sentence case for headlines. Caps with 6% tracking for labels and the "San Antonio" line.
- Never
- Body copy, anything under 16px, long paragraphs.
- Character set
- Full Latin: Spanish accents and ñ, ¿ ¡, curly quotes, en and em dashes, %, $, €, &. No arrows: set arrows in Inter.
- License
- Commercial Type, licensed to the Area Foundation for desktop and web (Semibold and Bold only). Never use another Marr weight.
Trust 3A
The editorial voice. Pull quotes, the brand story, a mission line on a cover. Warmth and gravity, once per piece.
- Weights
- Regular, Bold, Italic
- Size
- 28px and up. Smaller, its details close up.
- Never
- Navigation, buttons, tables, forms, captions.
- License
- MCKL, licensed to the Area Foundation for desktop and web (Regular, Bold, Italic).
We connect donors to critical organizations on the ground. We strengthen the nonprofits doing the hard work. We invest in the students who will shape our region's future.
Inter
Everything that gets read: body copy, captions, tables, forms, buttons, navigation, labels. Open, neutral, and free, so every staff member can have it.
- Weights
- Regular, Medium, Bold, plus italics
- Size
- 14 to 24px for text. 12px Medium caps for labels.
- License
- Open source (SIL OFL). Free for desktop and web.
The scale
Proposed · webNine sizes cover everything on screen. Print scales down by a third: 64px on the web is 44pt in print.
Hierarchy in one page
We go far beyond the grant
We make grants where the region needs them most, investing across generations and causes so that everyone can thrive, no matter the zip code. Through learning and development opportunities, we help you build the capacity to create change.
Photo: Confluence Fellows, 2026
Pairing rules
Proposed- Marr over Inter is the default pair. Headline in Marr, everything under it in Inter. That covers most pieces.
- Trust 3A is a moment. One editorial passage per piece, set large. It replaces the lede, never the headline or body.
- Sentence case for headlines. Caps are for labels and the "San Antonio" line, where tracking does the work.
- Tight leading up top, generous below. Headlines near 1.0, body at 1.5. The contrast is part of the look.
- Left-aligned, ragged right. Center only a single line, a cover, or an invitation.
- Color follows the color rules. Twilight for reading, Fiesta Pink once per surface, Limestone on dark. Under 18px, only Twilight or Limestone.
The Area Foundation unites and amplifies generosity across the San Antonio area.
We connect donors to critical organizations on the ground.
When the brand fonts aren't there
Office stand-insThe brand fonts live on designers' machines and the website. A Word file or deck opened anywhere else falls back to something wrong. So there is a second set, chosen on one rule: every face is already on the machine. It holds the hierarchy, not the personality. The right trade for documents that leave the building.
| Brand face | Stand-in | Why this one |
|---|---|---|
| Marr Sans Condensed Semibold | Aptos Narrow Bold | Ships with Microsoft 365 and Office 2024. The only condensed face Office reliably includes. |
| Trust 3A | Georgia | On every Mac and Windows machine for decades. |
| Inter | Aptos | Office's default since 2024. Close to Inter in width and x-height. |
Archivo Narrow and Inter were dropped as stand-ins in September 2026. Neither ships with Office. On Office 2019 or 2021, use Arial Narrow and Calibri.
Using the stand-ins
- Aptos Narrow is always Bold. Regular is too light to stand in for Marr Semibold.
- Set Georgia 10% smaller than Trust 3A. Its x-height is larger. Drop 44pt to 40, 32 to 29.
- Expect headlines to run wider. Aptos Narrow is less condensed than Marr. Check every headline break after a swap.
- Don't mix the sets. A file is on brand fonts or on stand-ins. Half and half is a mistake.
- Stand-ins are for documents, not design. Anything a designer touches uses the real faces.
Templates
The Word and PowerPoint templates use fonts that come with Microsoft Office, so anyone can open them. Designers use the brand fonts for print and design pieces.
Templates are on the Downloads page.
Mail clients load no webfonts and can't count on the Office stand-ins either. Email type uses what the recipient already has: the three stacks below.
| Role | Email stack | Why |
|---|---|---|
| Display & headlines | 'Arial Narrow', Arial, Helvetica, sans-serif | The only condensed face installed widely enough. Always bold. |
| Body, labels, buttons | 'Helvetica Neue', Helvetica, Arial, sans-serif | Stands in for Inter and Aptos. On every Mac, iOS, and Windows client. |
| Editorial | Georgia, 'Times New Roman', serif | Same stand-in as the documents. Installed everywhere. |
Set the brand face as artwork
Live email type can't carry the brand, so the pieces that must are exported as images from the real fonts. The masthead band carries the wordmark and issue name in Marr Sans Condensed, with the angled color panels.
Keep this to mastheads and fixed art. Never set a paragraph, a headline, or a button as an image. Images fail to load, don't reflow, and are invisible to screen readers.
Rules
- Every image needs real alt text. Many clients block images. Alt text is what those readers get.
- Export masthead art at 2×. Set the display width in HTML, or it softens on retina screens.
- Arial Narrow is not guaranteed. Where it's missing, Arial sets wider. Leave room for the line to grow.
- Color and weight carry the hierarchy. Size, weight, Twilight against Fiesta Pink, and space do what the brand fonts would.
Files
DownloadsThe token file, which holds this scale, is on the Downloads page. Marr Sans Condensed and Trust 3A are licensed to the Area Foundation, so their files are not on this site: staff get them from the brand team or the design skill. Inter is free to download.